The power of mitigating the socio economic stress coupled with high growth potentiality of poultry & fishery sector encouraged Nourish Management to open a diversified business challenge in this new avenue.

In 1999, the founders of Khaled Group of Companies have introduced Nourish Poultry and Hatchery Ltd. with a dream for a society free from undernourished & underprivileged people. The major products of Nourish Poultry and Hatchery Ltd were Day Old Chicks (DOC) and poultry feeds. The initial motto of Nourish was "We Breed, We Feed, We Nourish",which was focusing on the nourishment of individuals, households & the society.

To attain that, Nourish has incorporated a comprehensive plan, which was designed:

  • To eliminate the malnutrition problem of the country through enhanced productivity & accessibility of assured quality animal protein source.
  • To create vast employment facilities for the underprivileged people with minimum or no academic background.
  • To ensure sustainable poultry & fishery rearing systems with minimal environmental hazards & highest safety standards.
  • To contribute the nation in achieving to a new preference in food habit that exists globally.

To implement that plan Nourish has:

  • Utilized resources to provide quality chicks, feeds, and technical services at the grass-root level.
  • Initiated an innovative approach backed by technology, social values and mutual respects that has revolutionized this industry transforming underprivileged rural people into human capital.
  • Adopted technologies less harmful to the environment and strives to improve the attitude of its farmers towards a better execution of bio- security.

Since its inception in 1999, Nourish Poultry and Hatchery Ltd has ensured customer satisfaction by providing high quality DOC. High demand for the quality poultry feed has encouraged Nourish to step further into the poultry feed operations in 2001. Nourish feed has made a tremendous impact on poultry farmers since its inception. Its high and consistent FCR has influenced a wide segment of rural people to take part in the poultry businesses. Now Nourish appears as a brand name to its customers by steady and consistent market growth and for its premium quality.

Other group associates like Nourish Feeds Ltd, producing poultry and aqua feeds; Nourish Agro Ltd primarily a Breeder DOC and Breeder feed manufacturing unit with integration farms, Research and Development unit as well as large scale commercial farming; Nourish Grand Parents Ltd. a parent stock producer of world famous Cobb-500 were established in the year 2001, 2007 and 2011 with the aforementioned sequences. Currently two new companies, Nourish Fisheries Ltd. & Nourish Foods Ltd. have been introduced to provide quality tilapia fry and pre-cooked & cooked poultry products respectively in order to attain utmost customer satisfaction.

Nourish Grand Parents Limited has started its production in June 2011 as a distributor Cobb- 500 PS in Bangladesh. Since its commencement, Nourish GP has focused on ensuring the reputation of Cobb-500 broilers as the world's most efficient bird with the lowest feed conversion ratio.

Focusing on the best management practice, Nourish utilized a significant amount of its resources in order to introduce best working environment for the staffs & outstanding facilities for its birds. Today, Nourish has succeeded to establish one of the strongest brand equity through prolonged customer satisfaction by focusing on the following success parameters:

  • Best & consistent FCR
  • Lowest cost of live weight produced
  • Excellent growth rate
  • Best broiler uniformity
  • Competitive breeders
  • Sincere field staffs
  • Hazard free distribution system